Google Business Profile checklist

Your profile should help Google and patients understand the same real clinic.

For aesthetic clinics, the profile must be complete, accurate, service-specific, review-aware, and consistent with the website. It should not rely on keyword-stuffed names, fake reviews, or exaggerated treatment claims.

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Profile checks

Fix the profile before scaling content or ads.

Name and category

Use the real business name and the closest legitimate categories. Do not add keywords to the name unless they are part of the actual name.

Services and links

List real services and link to pages that explain those services clearly on the website.

Photos and hours

Use current photos, correct hours, special hours, and contact paths that match the website.

Reviews and responses

Ask for reviews compliantly, reply helpfully, and avoid incentives, gating, fake signals, or selective review practices.

Sources used

Shown uses public platform and regulator guidance, not ranking folklore.

Google Business Profile local ranking guidance Google Business Profile representation guidelines Google Business Profile prohibited content policy

Questions

What owners usually ask before the audit.

Does Shown guarantee rankings or bookings?

No. Shown improves measurable visibility assets and enquiry paths. Rankings and bookings depend on search demand, competition, offer, response speed, pricing, and buyer fit.

Can a business use the audit with an existing agency?

Yes. The audit is useful even if another agency keeps the account. It shows where SEO, Maps, reviews, service pages, trust signals, and AI visibility are helping or hurting enquiries.

Why focus on clinics first?

Aesthetic and skin clinics are the first wedge because they sell high-trust services where buyers compare providers before booking. The same system can then expand into dentists, attorneys, home services, and other high-value local categories.

Does Shown handle regulated industries safely?

Shown writes visibility and trust copy. Medical, legal, financial, or technical claims must be verified by the business and kept inside applicable platform, regulator, and professional guidance.

Free visibility audit

Get your clinic profile checked against nearby competitors.

Send the business website, city, and main service. Shown reviews where enquiries may be getting lost, then sends back a short evidence-based walkthrough.

Plain-language findings.
Priority fixes.
A clear next step.