E-commerce and Shopify SEO for stores that want to beat the marketplaces.
Takealot, Makro and Amazon own the broad searches. Independent stores win the specific ones: the category, the brand, the model, the problem. We build the pages and the technical base to take them.
Shown is an e-commerce and Shopify SEO agency in South Africa for Shopify, WooCommerce and custom stores. E-commerce SEO, search engine optimisation for online stores, means optimising a store so its category and product pages rank in Google's free results and product listings. It covers site structure, category content, product data and schema, filters and crawl control, speed and links. Pricing starts with a once-off build from R29,950, then from R9,950 a month.
Where store rankings are won
Category pages
Your highest-value pages. We give each one a clear purpose, useful copy above and below the products, and links from the rest of the site.
Product pages
Unique descriptions for the products that matter, complete specifications, prices, stock and reviews in structured data.
Filters and duplicates
Colour, size and sort filters can create thousands of near-identical URLs. We decide which deserve indexing and close the rest.
Speed
Image weight, apps and scripts are the usual culprits. Faster pages rank better and sell more.
Product data
Clean product feeds and schema, so Google's product listings and AI shopping answers describe your items correctly.
Links
Gift guides, reviews, supplier and brand links that point at categories, not just the homepage.
Questions buyers ask us
Is Shopify or WooCommerce better for SEO?
Both can rank well. Shopify is simpler to keep fast and stable; WooCommerce gives more control. The bigger difference is usually how the store's categories, filters and product data are set up.
Do we need unique product descriptions?
For your best sellers and highest-margin products, yes. For large catalogues we prioritise the pages with search demand and use structured data and reviews to set the rest apart.
Can a small store really beat Takealot?
Not on "buy a kettle". Very often on specific brands, models, niches and problems, where a focused store with better content and faster pages is simply the better result.
Works best together
Every service feeds the others. Links lift pages, listings feed Maps and AI answers, and good pages make every link worth more.
SEO services
Technical fixes, pages built for the exact searches your buyers type, and content that answers them better than anyone else in your market.
Local SEO & Google Maps
Google Business Profile work, reviews and suburb pages that put you in the Maps pack where local buyers pick who to call.
AI search (GEO & AEO)
Get named when buyers ask ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode who to use. Tracked prompt by prompt.
Link building
Automated prospecting, vetting and outreach that earns links from real, relevant sites. No PBNs, no link farms, no blasts.
Directory listings
Your business listed and kept identical across Google, Bing, Apple and 60+ South African and global directories.
Programmatic SEO
Hundreds or thousands of useful pages generated from real data, every one indexable, unique and linked properly.
SEO consultants
Strategy, audits, migrations and traffic-drop recovery from SEO specialists, for in-house teams or a second opinion.
Free SEO audit
Where you rank, where you are missing from Maps and AI answers, and the three fixes worth doing first.
Get a free audit.
Send us your website and the searches you want to win. You get a short audit back: where you rank today, where you are missing from Maps and AI answers, and the three fixes worth doing first.
Or write to [email protected]