SEO services

SEO services in South Africa that turn Google searches into enquiries.

We find the searches your buyers type, build the pages that deserve to rank for them, fix everything that stops Google reading your site, and earn the links that push you up. Every month, itemised.

The short answer

Shown's professional SEO services get South African businesses into Google's free results for the searches their customers make. Search engine optimisation (SEO) covers four things: technical health, pages matched to buyer searches, content that answers the question better than competitors, and authority from links and mentions. Pricing is a once-off build from R14,950, then from R4,950 a month.

What our SEO service includes

Four jobs, done every month, in the order that moves rankings fastest for your site, on WordPress, Shopify, Wix or custom builds. It is the part of online marketing that keeps paying.

Technical

Technical SEO

Crawling, indexing, speed, Core Web Vitals, redirects, canonical tags, structured data and site architecture. If Google cannot read or trust a page, nothing else you do on it counts.

Strategy

Keyword and page mapping

Your SEO strategy starts here: every search worth winning gets exactly one page, so your pages stop competing with each other. Our keyword warehouse holds millions of South African searches with volume, difficulty and trend, so we pick the fights you can win.

Content

Pages and content

SEO copywriting for service pages, location pages and guides that answer the buyer's actual question in the first paragraph, in plain South African English, with prices, facts and proof where you have them.

Authority

Links and mentions

Vetted links from relevant sites, directory citations and brand mentions: the signals Google and AI engines use to decide which business to trust with a buyer.

Built for how search works in 2026.

Search engine optimisation strategies have to fit how search works now: Google answers many searches with AI Overviews and AI Mode before anyone scrolls to a link, so pages have to rank and be worth quoting.

  • The answer comes first on every page, which is what AI Overviews and featured answers lift.
  • Everything important is in server-rendered HTML. Most AI crawlers do not run JavaScript.
  • Structured data describes your business, services and locations without guesswork.
  • Internal links are planned so authority flows to the pages that sell.
  • Reporting runs from your own Search Console, not an agency's estimate.
Your monthly report
  • Positions for every tracked searchGoogle
  • Clicks and impressionsSearch Console
  • Calls, directions and site visitsBusiness Profile
  • AI answers that name you5 engines
  • Every page, fix and link deliveredItemised

How a month of SEO works

The same rhythm every month, so you always know what is being done and why.

Week 1

Plan

We review last month's positions, clicks and calls, and agree this month's pages, fixes and link targets with you.

Weeks 2 and 3

Build

Pages are written and published, technical fixes shipped, outreach and listings run, and new pages sent to Google and Bing the day they go live.

Week 4

Measure

Your report shows every tracked search, what moved, what was delivered, and what we will do next month.

Questions buyers ask us

What is the difference between SEO and Google Ads?

Google Ads buys a place at the top of the page for as long as you pay per click. SEO earns a place in the free results, which keeps sending visitors after the work is done. Most businesses that rely on search end up doing SEO so they are not paying for every visitor forever.

Do I need a new website before starting SEO?

Usually not. We fix what is there first. If the site is built in a way that blocks crawlers or cannot be edited, we will tell you in the free audit and show you the cheapest way around it.

How do you choose which keywords to target?

We start from what your buyers type, not what sounds impressive: service plus area, problem plus solution, and comparison searches. Each target is checked for volume, trend, difficulty and what already ranks, then mapped to one page.

Who writes the content?

We do, from what you tell us about your business, your prices and your customers. You approve anything that makes a claim about your business before it goes live.

Get a free audit.

Send us your website and the searches you want to win. You get a short audit back: where you rank today, where you are missing from Maps and AI answers, and the three fixes worth doing first.

Or write to [email protected]