GEO & AEO

The GEO and AI SEO agency in South Africa that gets you named by ChatGPT and Google AI.

Buyers now ask ChatGPT, Gemini, Perplexity and Google's AI Mode for recommendations before they click a single link. We make sure the answer includes you, and we prove it prompt by prompt.

The short answer

Shown is a South African GEO and AI SEO agency: we get businesses named and cited in ChatGPT, Gemini, Perplexity, Copilot and Google AI answers, and prove it prompt by prompt. Generative engine optimisation (GEO), also called answer engine optimisation (AEO), is the work of getting a business named and cited in AI-generated answers. AI engines build answers from pages, listings, reviews and mentions they can find and trust, so GEO combines SEO, entity work, citations and content written to be quoted. Shown tracks answers across five AI engines and reports which prompts name you.

Google AI Overviews
2.5bn+
monthly users

Google, I/O 2026

Google AI Mode
1bn+
monthly users in its first year

Google, I/O 2026

Clicks when an AI summary shows
8% vs 15%
of visits with a result clicked

Pew Research Center, 2025

When the answer comes before the links, being in the answer is the new first position.

How AI engines decide who to name

We trace AI answers with our own tools. The pattern holds across engines.

They search first

Answers start with a web search

Behind most answers, the engine runs its own searches (often several rewrites of your question) and reads what comes back. If you do not rank for those searches, you are rarely in the answer. Our AI answer tracer records them.

They trust others

Third-party mentions carry the weight

Directories, review sites, comparison lists and publications that mention you count for more than your own claims. We get you onto the sources each engine actually cites.

They quote clear pages

Direct answers get quoted

Pages that answer the question in a sentence or two, with facts, prices and sources, are the ones engines lift. We rewrite your key pages to be quotable.

They must read you

Crawlers need plain HTML

Most AI crawlers do not run JavaScript, and some sites block them without knowing (Cloudflare's default settings have done this). We check what each bot actually receives.

What we do, month by month.

  • Build a bank of the prompts your buyers ask, such as "best physio in Durban North" or "who installs solar in Centurion".
  • Run them across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode, recording who is named and which sources are cited.
  • Get you onto the sources those answers cite: directories, review platforms, lists and relevant publications.
  • Make your key pages quotable: direct answers, clear facts, prices and sources.
  • Keep the door open: robots.txt, Cloudflare bot settings and server-rendered HTML checked for every AI crawler.
  • Re-run every prompt monthly and report what changed.
Sample: 20 buyer prompts, one month
  • ChatGPTNamed in 3 of 4
  • GeminiNamed in 3 of 4
  • PerplexityCited in 2 of 4
  • Google AI ModeNamed in 3 of 4
  • CopilotNot yet

Illustrative. Your report lists every prompt, every engine and the sources each answer cited.

SEO, GEO and AEO in one table

ItemSEOGEOAEO
GoalRank in Google's resultsBe named in AI-generated answersBe the direct answer to a question
Where it showsGoogle and Bing results, MapsChatGPT, Gemini, Perplexity, Copilot, AI ModeAI Overviews, featured answers, voice assistants
What it rewardsRelevance, authority, links, experienceMentions on trusted sources, clear entities, quotable factsShort, direct, well-structured answers
How we measure itPositions, clicks, callsShare of prompts that name or cite youAnswers and snippets won

In practice they are one job. The work that earns rankings also feeds the answers.

Questions buyers ask us

Can you get my business into ChatGPT's answers?

Nobody controls what an AI engine says, and anyone promising a fixed placement is guessing. What we control is what the engines find: your rankings for the searches they run, the third-party sources that mention you, and pages worth quoting. Then we measure the result prompt by prompt, so you can see it working.

How do you measure AI visibility?

We keep a bank of buyer prompts for your market and run them on a schedule across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode. Each answer is scored for whether you are named, cited, or missing, and which competitors and sources appear instead.

Does GEO replace SEO?

No. It sits on top of it. AI engines lean heavily on search results, listings and reviews, so a business that is invisible on Google is usually invisible in AI answers too.

Should we block AI crawlers?

For most businesses, no. Search and answer bots such as OAI-SearchBot, PerplexityBot and Claude-SearchBot are how AI engines find you. Whether to allow bots that collect training data is a separate choice we will talk through with you.

How long before AI answers change?

Engines that search the live web, such as Perplexity and ChatGPT with search, can reflect changes within weeks of new rankings and mentions. Answers built mostly from a model's training data move more slowly.

Get a free audit.

Send us your website and the searches you want to win. You get a short audit back: where you rank today, where you are missing from Maps and AI answers, and the three fixes worth doing first.

Or write to [email protected]