The SEO and AI search tools behind the rankings.
We built our own software for the parts of SEO that off-the-shelf tools do badly, such as AI answers, what crawlers really receive, and links and listings at scale, and we use the best external tools for everything they do well.
Our own tools
Built in-house for the jobs that decide rankings and AI answers.
AI answer tracer
Captures what AI engines do behind an answer: the searches they run when the browser can see them, the sources they cite and the pages they load. Works across ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok.
AI visibility tracking
A bank of real buyer prompts, run on a schedule across five AI engines and scored for whether you are named, cited or missing, and who is named instead.
Crawler view
Your page on one side, what a language model actually receives on the other. If the words are not in the HTML, the crawler does not get them, and neither does the AI answer.
Audit engine
Plain-English verdicts on any page: indexability, the search it targets, titles and headings, schema, speed, content depth, AI crawler access and conversion basics.
Site mapper
Maps every page, file and data source a website uses, so nothing is missed in an audit, a migration or a rebuild.
Keyword warehouse
Millions of South African and international searches with volume, difficulty, trend and results-page features, harvested in bulk so every target is chosen from data, not guesswork.
Link engine
Finds, vets and paces link and outreach opportunities automatically, with a permanent do-not-touch list of spam networks and blog farms.
Listing engine
Submits and syncs business details across 60+ directories on a drip schedule, logging every listing, its status and whether it links back.
Indexing pipeline
Sends new and updated pages to Google and Bing the day they go live, through IndexNow and Search Console, then checks at day 7 and week 4 that they were indexed.
Plus the best tools on the market
Where an external tool is the best at a job, we use it. These sit alongside our own software on every account.
Semrush
Keyword volumes, difficulty, competitors' rankings and backlink profiles, pulled in bulk into our keyword warehouse.
Google Search Console
Your real clicks, impressions, positions and indexing status, straight from Google. Every report starts here.
Bing Webmaster Tools
Bing search data, IndexNow submissions and Microsoft's AI citation reporting, which covers Copilot.
Google Business Profile
Calls, direction requests, website clicks and searches from your Maps listing, tracked month on month.
PageSpeed Insights and Lighthouse
Core Web Vitals, accessibility and technical checks, run on every page we build or fix.
DataForSEO
Search results and keyword data at scale when a market needs more than a standard tool shows.
Why both?
Rented tools are excellent at what every agency needs: keyword data, rankings, crawl reports. They are blind to what nobody sells yet, like the searches an AI engine runs before it answers. So we use the best of the market where it is best, our own software where it is not, and you get the results in one plain report.
See the tools on your site.
The free audit runs your website through them. You get the findings and the three fixes worth doing first.
Or write to [email protected]